I absolutely love this video. Nike’s art department has to have some of the most creative people working in their offices because they create some of the most spectacular videos. Their latest is “Human Chain” showing the path of determination of a driven individual with a perfect song, Ali in the Jungle performed by The Hours. At first I thought it was a group of cyborgs working in unison to create the path to greatness. I was immediately inspired by the amount of work it would take to make that happen so seamlessly. Then I realized it was one person, shot multiple times to show their path to perfect their craft. That’s when it truly gelled into an Ah-HA! moment.
The path to greatness isn’t easy and is lined with constant practice, incredible highs and spectacular lows. Its how you react to these moments, as they arrive which makes the difference.
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